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Senior Content Editor


Job Title:
Senior Content Editor

Job Ref:
1808

Location:
Tower Bridge, SE1

Brand:
uSwitch

Discipline:
Marketing

Job Description

As the Senior Content Editor in the Energy Team, you will be a key member of the uSwitch marketing groupoverseeing digital content across a variety of channels, as well as creating, owning and driving initiatives and campaigns built on user-centric content.

You`ll collaborate across product and marketing teams to develop and deliver results-driven content targets by:

  • Identifying, planning and executing fresh, sharp content pieces that demonstrate our energy expertise and drive engagement within target markets

  • Maintaining oversight of the energy content lifecycle including planning/developing, writing/editing, distributing/marketing, monitoring/analysing and optimising

  • Maintaining strong relationships across both product and marketing, providing your specialised knowledge where needed

  • Ensuring all content adheres to uSwitch`s brand values and is consistent in terms of style, tone and voice

  • Building the uSwitch brand and raising awareness of the consumer benefits of comparing energy deals

  • Finding opportunities to increase uSwitch`s energy content exposure to drive additional site traffic and sales

  • Monitoring and reporting on the performance of your content to the team and business stakeholders

  • Working closely to build and maintain relationships with product executives, developers and designers, as well as in-house PR, marketing, SEO and social media teams

Requirements

  • Degree in Journalism, Marketing, PR or Communications

  • Proven experience in leading digital content marketing campaigns and delivering compelling content across various formats

  • Proven ability to engage key stakeholders across the business to deliver projects on time and hit targets

  • Ability to work autonomously as well as collaboratively; able to initiate, manage and own projects with tight deadlines

  • Expert writing skills and near-perfect spelling and grammar

  • Experience creating social media focussed content campaigns, including developing bespoke KPIs for this type of content

  • Working knowledge of Google Analytics including basic data analysis and experience reporting on content metrics and KPIs to stakeholders

Desirable Skills

  • You have the ability to think deeply and write quickly and accurately in an agile environment

  • You have strong project management skills and thrive in fast-paced environments

  • You have rich content creation skills (video, infographics) and experience turning copy into compelling visuals

  • You`re comfortable being the "face and voice" of energy as a uSwitch spokesperson (media training will be provided)

About ZPG (www.zpg.co.uk)

ZPG owns and operates some of the UK`s most trusted digital brands that help empower smarter property and household decisions including Zoopla, uSwitch, Money, PrimeLocation and SmartNewHomes.

We are also one of the leading residential property data and software providers with a range of products including Hometrack, Calcasa, TechnicWeb, Ravensworth, Alto, Jupix, ExpertAgent, PropertyFile and MoveIT. Our websites and apps attract over 50 million visits per month and over 25,000 business partners use our services.

ZPG was founded in 2007 and has a highly experienced management team, led by Founder & CEO, Alex Chesterman OBE.