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HTML/Email Developer


Job Title:
HTML/Email Developer

Job Ref:
1738

Location:
Tower Bridge, SE1

Brand:
Zoopla

Discipline:
Digital Marketing

Job Description

The role sits within the property division and reports into the CRM Manager. A newly created temporary role that will work across ZPG consumer and trade emails. The candidate will have a mixture of responsive design and technical skills including exceptional HTML email template build understanding, capability and experience, as well as a basic understanding of data structure. They will play a key role in the Marketing team by building robust email templates and campaigns including dynamic modules through the email service provider and managing the data required for personalisation.

Responsibilities

  • Producing effective, responsive email designs and builds from scratch in HTML5, CSS3 and retrieving data from JSON object.

  • Create and maintain dynamic email content including the use of data values for personalisation, dynamic creative and offer variations.

  • Manage internal and external tracking applied to all campaigns

  • Experience with JSON objects

  • Establish best practices for exceptional email deliverability across multiple IPs and resolve any delivery issues

  • Monitor email activity to proactively identify problems, and measure brand performance relative to spam complaints, bounces, spam traps, blacklisting and spam/junk filtering

  • Testing for spam scoring and rendering across all major email clients and browsers

  • Provide a problem solving and `point of escalation` technical support function with regards to resolving email rendering and appearance issues

  • Proofing all email campaigns, ensuring rendering is correct

  • Ensuring accurate, consistent and timely completion of email builds

Skills

  • You should have agreat understanding of web and mobile design,with a focus on e-mail.

  • Previous experience in client or agency-side email team producing strong HTML emails

  • Experience of design and layout - fluency with Photoshop, typography and image optimisation

  • Ability to develop re-usable code and modular templates

  • Expertise in all aspects of email marketing including coding, deliverability, bounce handling, etc.

  • Strong knowledge and experience coding HTML, JavaScript, CSS, XML, DreamWeaver

  • Solid experience of Responsys is a must-have

  • Knowledge of SQL

  • Experience of working with relational databases

  • Excellent attention to detail and QA experience

  • Strong communication skills with the ability to explain/justify solutions to non-technical people

About ZPG (www.zpg.co.uk)

ZPG owns and operates some of the UK`s most trusted digital brands that help empower smarter property and household decisions including Zoopla, uSwitch, Money, PrimeLocation and SmartNewHomes.

We are also one of the leading residential property data and software providers with a range of products including Hometrack, Calcasa, TechnicWeb, Ravensworth, Alto, Jupix, ExpertAgent, PropertyFile and MoveIT. Our websites and apps attract over 50 million visits per month and over 25,000 business partners use our services.

ZPG was founded in 2007 and has a highly experienced management team, led by Founder & CEO, Alex Chesterman OBE.