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CRM Executive

Job Title:
CRM Executive

Job Ref:

Tower Bridge, SE1


Digital Marketing

Job Description

Our growing team is looking for an enthusiastic email marketing professional to help make CRM at uSwitch best-in-class. With experience of customer-centric, data-led CRM, you will champion the continuous improvement of our CRM capability, be commercially minded, enjoy working in informal teams, managing multiple stakeholders and capturing the hearts and minds of our customers through creative communication.

As we strive to make CRM at uSwitch bigger and better than ever before, we need people who embody our values. If you`re passionate, agile, collaborative and entrepreneurial, we should talk!

Key responsibilities

This role focuses on the delivery of CRM strategy, predominantly through the medium of email marketing. It`s a hands-on role, with responsibility for day-to-day email campaign planning, targeting, set-up, testing, QA, execution, reporting and optimisation. You`ll work most closely with the Senior CRM Executive and report to the CRM Manager.

Key to this role is building productive working relationships with stakeholders across uSwitch and the wider ZPG Group; working most closely with customer engagement, product editorial and commercial teams to create the content of uSwitch emails.

Other responsibilities include;

  • Achieving revenue and customer engagement targets

  • Optimising the use of available data to enhance email performance

  • Ensuring our email marketing activity is legally compliant and deliverability is optimised

  • Appraising creative and design work constructively to produce effective communications that adhere to brand guidelines

  • Growing the customer database

  • Providing email activity performance updates to the business

Essential skills

  • Previous email marketing experience with at least one (preferably more) recognised email marketing platforms

  • Sound understanding of email marketing best practices and how email fits in to an integrated multi-channel marketing program

  • Experience in building and implementing manual and automated campaign activity

  • Excellent attention to detail

  • Clear communication, both written and oral

  • Proactive, with the ability to prioritise and deliver to deadlines

  • A drive to stay up-to-date with email marketing technology and consumer trends

  • Commercially minded

Desired skills

  • Marketing qualification, preferably to degree level

  • Knowledge of analytical and database tools (particularly Google Analytics and SQL)

  • Experience of working with Responsys

  • Basic HTML for email

  • Design skills/Photoshop would be a bonus

  • Experience within the price comparison, energy, broadband, mobile phone, insurance or personal finance industry

ZPG Plc (LSE:ZPG) ("ZPG") owns and operates some of the UK`s most trusted property and household-related digital brands including Zoopla, uSwitch, PrimeLocation, Money and Hometrack.
ZPG helps empower smarter property and household decisions. It has an unrivalled proposition with its websites and mobile apps attracting over 50 million visits per month and over 25,000 business partners using its services.
ZPG was founded in 2007 and has a highly experienced management team, led by Founder & CEO, Alex Chesterman OBE.

Sorry, this vacancy is closed.