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PR Manager (Consumer & Trade - Property)

Job Title:
PR Manager (Consumer & Trade - Property)

Job Ref:

Tower Bridge, SE1



Job Description

We are seeking a creative, analytical and passionate PR professional to join a dynamic marketing team and drive the Zoopla consumer & trade PR strategy and our vision to help empower smarter property and household decisions. This is a fantastic opportunity for a motivated individual to make their mark and build on Zoopla`s current reputation and profile within the consumer and trade media; raise awareness of consumer related property issues; launch new Zoopla products and tools and help ensure consumers see Zoopla as the go to place to find, move and manage their home.

The successful candidate will buy into the wider ZPG company mission to be the platform of choice for consumers and partners engaged in property and household decisions.

The role will report directly to the Director of Communications for ZPG and work closely with the internal content, social and PR teams across the wider business and brands (uSwitch, Hometrack & Money).

Key Responsibilities:

  • Own, develop and execute Zoopla`s consumer & trade PR strategy, plan and output
  • Manage the day to day relationship with Zoopla`s existing consumer PR agency
  • Identify on-brand proactive and re-active opportunities and develop, implement and deliver PR campaigns that support the business strategy
  • Handle the numerous incoming daily press office requests in a timely manner. Speed to market with a story must be key
  • Build Zoopla`s credible voice of authority across relevant media with a data led approach
  • Maintain and cultivate strong relationships with relevant media and internal stakeholders to deliver key messages confidently, regularly and accurately
  • Monitor industry developments, competitors and the news agenda to identify opportunities for comment
  • Collaborate with the social, content and SEO teams to drive links, traffic, likes and engagement
  • Support ZPG`s Director of Communications
  • Manage the evaluation and internal reporting of PR activity to effectively showcase coverage and results

Skills required:

  • Proven experience of effective media relations (trade and consumer), including building and maintaining relationships with journalists, researching stories ideas, identifying media angles and writing compelling press releases
  • Exceptionally strong traditional and digital PR skills with a track record in securing offline and online coverage
  • Highly-skilled at setting objectives and key messages and experience of managing and working with consumer PR agencies
  • Numerically literate and adept at mining data to identify engaging PR angles
  • Passionate about consumers and the role Zoopla plays in the property market
  • An eye for a story and the ability to spot or create news worthy opportunities
  • Understanding of commercial and SEO benefits of PR
  • Ability to network, build relations and collaborate with other PR teams and internal teams
  • Multi-task and work well under pressure


  • Strong experience working in a consumer PR environment for a well-known (ideally online) national brand
  • Experience of working with trades press
  • Ability to work, fast and smart - a rewarding role, but comes with pressure
  • Self-starter, who enjoys a fast-paced environment and is results driven
  • Passion for the role and attention to detail is essential

Personal skills:

  • Thoroughness, accuracy and attention to detail in all aspects of work
  • Highly motivated, determined and enthusiastic. Must be willing to take the lead on key projects
  • Ability to prioritise, work under pressure and deliver to agreed deadlines
  • A team player who is willing to support other PR areas as and when there is a need
  • Flexibility and willingness to take out of hours calls and requests from time to time


  • An interest/understanding of the UK property market helps, but not essential
  • Understanding of the social media landscape and how PR can input to wider content strategy
  • Basic Google Analytics skills and an understanding of basic SEO
ZPG Plc (LSE:ZPG) ("ZPG") owns and operates some of the UK`s most trusted property and household-related digital brands including Zoopla, uSwitch, PrimeLocation, Money and Hometrack.
ZPG helps empower smarter property and household decisions. It has an unrivalled proposition with its websites and mobile apps attracting over 50 million visits per month and over 25,000 business partners using its services.
ZPG was founded in 2007 and has a highly experienced management team, led by Founder & CEO, Alex Chesterman OBE.

Sorry, this vacancy is closed.