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Web Analyst - Product

Job Title:
Web Analyst - Product

Job Ref:

Tower Bridge, SE1


Data & Analytics

Job Description


We are the UKs most comprehensive property website, helping consumers to research the market and find their next home by combining hundreds of thousands of property listings with market data and local information.

At Zoopla we are fans of transparency and everything we do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK`s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

The Role

Working within the Product team, the Analyst will be responsible for delivering actionable recommendations to business owners related to user activity, engagement and conversion.

The successful person will support empirical decision-making from the wealth of data gathered at Zoopla and contribute to the development of product insights across the ZPG portfolio of sites and mobile apps.

Key Responsibilities:

  • Assist the product teams in monitoring, testing and reporting product performance
  • Develop and maintain product KPI dashboards
  • Proactively identify ways to increase conversion from new visits to long-term, active, engaged users
  • Discover underperforming areas of the sites and identify opportunities for improvements
  • Collaborate with usability experts, visual designers and front and backend developers to recommend solutions to the problems identified
  • Identify user segments and behaviours in support of a more dynamic and personalised product
  • Support the development of Customised Elements of tracking software such as Google Analytics
  • Design, management and reporting of AB/MVT tests
  • Promote best practices on information management, manipulation, analysis and visualization

Skills required:

  • Experience with enterprise level web analytics (e.g. Google Analytics)
  • Strong background in applying statistics in a business setting
  • Preferable to have previously worked in an online business environment
  • Be a competent user of statistical software such as R, S, SAS, SPSS, Stata or similar
  • Strong Excel skills
  • Experience with SQL preferred
  • Exceptional analytical and creative problem-solving skills
  • Ability to communicate findings to a business audience

ZPG Plc (LSE:ZPG) ("ZPG") owns and operates some of the UK`s most trusted property and household-related digital brands including Zoopla, uSwitch, PrimeLocation, Money and Hometrack. ZPG is also a leading provider of back office solutions for estate agents across the UK with a range of market-leading products including Alto, Jupix, ExpertAgent, Technicweb, Ravensworth PropertyFile and MoveIT.

ZPG helps empower smarter property and household decisions. It has an unrivalled proposition with its websites and mobile apps attracting over 50 million visits per month and over 25,000 business partners using its services.

ZPG was founded in 2007 and has a highly experienced management team, led by Founder & CEO, Alex Chesterman OBE.

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