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Paid Performance Executive


Job Title:
Paid Performance Executive

Job Ref:
1406

Location:
Tower Bridge, SE1

Brand:
Zoopla

Discipline:
Digital Marketing

Job Description

As the Paid Performance & Programmatic Display Executive you will support the Paid Performance team in managing campaigns on Google, Bing & a variety of display networks including Criteo. You will be covering multiple categories and products working towards our aim of helping consumers find a home, move and manage. Responsibilities include analysis of performance, the market and competitors; campaign management; campaign optimisation; reporting and working with your team to ensure that your accounts remain at the cutting edge of the industry.

PPC

  • Ensure PPC campaigns achieve ROI goals
  • Supporting the PPC team on daily tasks containing SQR reports, landing page tests, KW Audits and building strong PPC campaigns
  • Manage digital platforms to meet set objectives and ensure improvements where needed including Beta testing
  • Management of ad copy strategy & optimisation.
  • Management of keyword selection, implementation and optimisation strategy.
  • Management of tracking, trafficking and bid management through DoubleClick
  • Work closely with the Brand team in order to contribute to the creative process within the team
  • BlueKai integration and audience targeting
  • Web analytics analysis
  • Attribution analysis and budget re allocation
  • Plan and manage the paid marketing budget to achieve business KPIs
  • Daily use of analytics platforms Google Analytics, Google Adwords/Bing Editor

Display

  • BlueKai integration and audience targeting
  • Ensure close alignment with the company`s ethos and brand guidelines
  • Provide oversight over decisions on which advertising networks to use, and optimise spend
  • Creative copy performance monitoring, testing and optimisation
  • Implementation of A/B and multivariate testing to continuously improve ROI and account performance
  • Generation of weekly and ad-hoc account reporting

Key Skills

  • Bachelor`s degree preferably in mathematics, science or IT
  • Some commercial experience of PPC Management
  • Experience in display advertising
  • Self-starter with a positive outlook
  • Analytical and inquisitive, with excellent attention to detail
  • Passionate about biddable media, with a general thirst for digital
  • Highly analytical & data-driven, with a good eye for design
  • Strong communication, copywriting and mathematical skills
  • Excellent time management skills
  • Ability to work well as part of a team in a fluid environment
  • A good working knowledge of Excel
  • A working knowledge of key programmes including Google Adwords
  • Strong IT skills, confident when using Excel and analysing data.
  • Strong problem-solving ability, lateral thinking and multi-tasking skills.
  • Ability to work under pressure and manage time efficiently.
  • A passion for the internet, digital marketing and digital technologies in general.
  • Enthusiastic and eager to learn.

Nice to have

  • Knowledge of Google Analytics
  • Demonstrable experience running SEO, email, social media and display advertising campaigns.
  • Google Analytics IQ qualified
  • Experience of DMPs, DSPs, and other campaign tools
  • Knowledge and a significant interest in new platforms and channels
  • GAP qualified
  • Experience with dynamic advertising, rich media, Google Web Designer and DoubleClick studio
  • JavaScript and HTML
  • GTM tagging solutions

About ZPG Plc (www.zpg.co.uk)

ZPG Plc (LSE:ZPG) ("ZPG") owns and operates some of the UK`s most trusted property and household-related digital brands including Zoopla, uSwitch, PrimeLocation, Money and Hometrack.

ZPG helps empower smarter property and household decisions. It has an unrivalled proposition with its websites and mobile apps attracting over 50 million visits per month and over 25,000 business partners using its services.

ZPG was founded in 2007 and has a highly experienced management team, led by Founder & CEO, Alex Chesterman OBE.




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