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Online Marketing Manager (PPC)


Job Title:
Online Marketing Manager (PPC)

Job Ref:
1368

Location:
Tower Bridge, SE1

Brand:
uSwitch

Discipline:
Digital Marketing

Job Description

The purpose of this role is to take responsibility for all online customer acquisition to drive uSwitch Mobiles forward. The role will also involve running day-to-day online marketing activity for Mobiles, with a strong emphasis on paid search to deliver growth in volume and profit and contribute to overall product development.

This role has responsibility for:

  • Traffic acquisition through paid search:
    • Continuously optimising PPC campaigns (all aspects) to achieve maximum sales volume and ROI
    • Developing and implementing a paid search strategy to achieve volume growth
    • Ensuring cost effective coverage across multiple search engines
    • Identifying new opportunities for growth, inc. keyword mining & informing product development from search demand
  • Use of tools to inform marketing strategy, including Hitwise & Google Analytics
  • Delivery of online marketing insight to the Mobile team, including feedback on client objectives
  • On-site optimisation to continue the customer journey from marketing to sale, including:
    • Optimisation of earnings-per-page/visit
    • Landing page design feedback
    • Conversion optimisation & call-to-action
    • Marketing copy
  • Online marketing through additional channels, including:
    • Display activity including retargeting / remarketing and real time bidding
    • Social media for sales acquisition, including Twitter & Facebook (supported)
    • Input to email content with email team
    • Input into organic search strategy with SEO Manager
  • Providing insight and historical evidence into best practice for web design, with regards to paid marketing
  • Holder of historical performance and market trends
  • Primary Mobile contact for finance team
  • Provide input into mobiles strategy and provides critical feedback/feasibility assessment on matters related to customer acquisition

Key skills and experience:

  • Proventrack record in digital acquisition with large budgets
  • An understanding of the affiliate model (CPA)
  • strong experience of delivering and optimising PPC campaigns to performance metrics
  • the ability to prioritise opportunities with confidence
  • Understand the CPC/EPC marketing model
  • On-site conversion expertise
  • A basic understanding of marketing attribution
  • A brave & ambitious approach to achieving growth
  • An understanding of `on-mobile` user behaviour-risks & opportunities
  • Experience of the mobile phone sector preferable but not necessary

ZPG Plc (LSE:ZPG) ("ZPG") owns and operates some of the UK`s most trusted home-related digital platforms including Zoopla, uSwitch, PrimeLocation, Hometrack and Property Software Group. Our mission is to provide the most useful resources for consumers when finding, moving or managing their home and be the most effective partner for related businesses.

We help consumers to understand the property and home services comparison markets and make smarter decisions, whilst helping professionals to win more business and operate more effectively. Our multi-brand, multi-channel approach creates a unique and unrivalled proposition with our websites and mobile apps attracting over 50 million visits per month and over 25,000 business partners using our services.

ZPG was founded in 2007 and has a highly experienced management team, led by Founder & CEO, Alex Chesterman OBE.




Sorry, this vacancy is closed.